Mini Approved Used

I re-designed the Mini Approved Used Car website across all touch points, based on what Dare had previously designed and built for BMW.

Website Design
Role: Digital Designer

Agency: Dare

Launch: 2018

Building from the exisiting framework, my role was to work within Mini’s pre-existing brand guidelines to produce a new, more up to date design that would streamline the whole experience. Enabling the user to search, browse, save and reserve used cars as easily and simply as possible. To achieve this, I kept the design clean and modern, focusing on clear type hierarchies and CTA’s.