Charlie Phipps           ︎Coors Light

Coors Light.
A window into the world of the Rockies.


Coors Light


Digital Design
Design Direction

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Coors came to Dare looking to rejuvenate their digital showcase and push the brand towards a younger audience, whilst using the same guidelines. We went back to square one and starting at the beginning.

We analysed the existing brand values and the full kit of parts, looking into what could work harder and how we could weave a narrative to underpin everything we did. Simply communicating the brand story was key. We then worked into the details and brought it to life in a fresh, engaging and modern, visual world. Which on its own would take Coors into a new direction and make them more appealing to a younger audience - not “their dad’s beer.”

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Senior Designer at Dare